The popular shoe brand Flabelus presented its universe in Ciudad Destino through an intimate dinner. The event is part of an international tour designed to connect with its audience across key destinations.
More than a traditional launch, the evening unfolded as an experience. It focused on building a direct connection with its clients.
From the start, the format felt clear: close, intentional and thoughtfully curated. Guests entered a space where every element followed the same direction. As a result, the product was placed within a broader concept.
One of the defining moments of the evening was the activation of a curated closet. The team prepared it exclusively for the attendees.
There, each guest selected her pair from a range of designs. The selection reflected the brand’s identity. Classic silhouettes appeared reinterpreted through velvet, embroidery and expressive details. The result balanced timelessness with character.
Tradition, reinterpreted
Founded in Spain, Flabelus reinterprets the Venetian friulane. These are traditional Italian shoes. At the same time, the brand combines them with the technique of the Spanish espadrille.
This approach creates a hybrid silhouette that merges heritage with contemporary design. From this base, the brand has built a proposal that balances tradition, design and versatility.
In recent years, Flabelus has introduced a Dorothy-inspired layer. In this case, it works as a creative lens to explore movement, travel and identity.
Because of this, the brand’s universe expands. It connects the product to a more emotional experience linked to different cities and lifestyles.
Content creator Nicole Marie hosted the evening, alongside brand representatives. Their presence added closeness. As expected, the experience remained fluid and aligned with the brand’s tone.
Dinner took place at Barbudo, with La Bodega among its sponsors.
Cap Cana within the brand’s global route
Beyond the event, this stop in Cap Cana reflects a clear market reading. In fact, Flabelus recognizes the relevance of its clients in Punta Cana. That is why the destination is part of its international route.
This gathering was not framed as an introduction. It works as an extension of the brand’s presence in the country.
Ultimately, it reinforces connection through experience, detail and a point of view that goes beyond the product.
