After building one of Santo Domingo’s most recognized beauty brands, Sergio Berbran is now focusing on a different concept in Cap Cana.
The project moves beyond the traditional salon model. Instead, it creates a space connected to wellness, aesthetics, and the natural rhythm of the destination.
“Cap Cana represents a lifestyle where luxury feels natural, relaxed, and effortless,” Berbran explains. “It’s an international destination where aesthetics, self-care, and experience coexist organically”.
A different atmosphere from Santo Domingo
Although the brand already had a strong identity, the Cap Cana location represents a new stage for Berbran.
“It’s a key step in the expansion of the brand,” he says. “We stopped thinking of ourselves as just a salon and started becoming a beauty concept with its own identity, designed for different destinations.”
Berbran designed the Cap Cana location around a different pace.
While Santo Domingo moves through a faster and more demanding rhythm, the concept here focuses on a more relaxed and personalized atmosphere.
“Everything is designed to move with the rhythm of the place: less urgency, more connection with the moment,” Berbran explains.
The intention was clear from the beginning.
Berbran wanted to create a space where clients could disconnect from the outside world.
“We wanted it to feel disconnected from the outside. A space where the noise fades, the calm increases, and everything is designed for people to focus on themselves”.
Luxury through detail and precision
For Sergio Berbran, luxury is not about excess.
“It’s about precision, detail, and coherence,” he says. “It’s impeccable service, a carefully designed environment, and the feeling of being in the right place”.
That philosophy also shapes the way every service is approached inside the salon.
Within Berbran’s proposal, haircut and color continue to define the brand’s identity.
“That’s where you truly see our technique, our eye, and our identity,” he says. “A great haircut and color at Berbran doesn’t just look good on day one. It evolves with the client.”
The concept also adapts to the lifestyle of Cap Cana.
The idea is to create looks that work with humidity, the ocean, and the natural movement of the destination.
“We look for results that adapt to the lifestyle, not complicate it”.
More than a traditional salon
Today, Sergio Berbran describes the brand as a beauty concept with international projection.
According to him, the salon is only one of the spaces where that vision comes to life.
“Berbran is a beauty brand with international projection. The salon is just one of the spaces where that vision materializes”.
Hours and reservations
Berbran Cap Cana operates Monday and Tuesta from 9:00 a.m. to 6:00 p.m., and Wednesday through Saturday from 8:00 a.m. to 8:00 p.m.
Services include haircut for all family members, color, color techniques, hairstyling, personalized hair treatments, editorial styling, manicure, pedicure, and massages.
Reservations are available via WhatsApp: +1849-537-0505.
