The Paradise Festival, the Latin and dance festival held as a one-day event in Cap Cana, Dominican Republic, is expanding to a two-day event Dec. 20 and 21, with a lineup that includes Bad Bunny, Maluma, Marshmello, Martin Garrix, Alan Walker, Anuel AA, and Cultura Profética.
Formerly known as Electric Paradise, the festival launched four years ago under PAV Events but is now exanding thanks to a partnership with Cardenas Marketing Network (CMN) and No Limit Entertainment.
With the success of the one-day event selling out every year, it was only a matter of time before producers started thinking about their expansion to bring more artists and find a better location with larger capacity.
“CMN is the leader in the Latin entertainment industry in the US and a power player within LATAM and South America territory,” Pablo Pou, CEO of PAV Events tells Billboard. “Our partnership with CMN results in access to better resources, expanding our reach to markets we never thought we could reach, and takes us one step closer to bringing The Paradise to other countries, like the U.S.”
According to Pou, the festival generates around 2,500 jobs every year while supporting local businesses and helping to promote the Dominican Republic as a destination for a late-year vacation.
“We have found the perfect partner with PAV Events,” adds Henry Cardenas, CEO of Cardenas Marketing Network. “We can develop this festival not only in the Dominican Republic but in the United States and Latin America.”
Through the years, The Paradise has been known as a multi-genre festival that showcases chart-topping artists in a setting with immersive technology that allows attendees to spend their time on the grounds creating memories, enjoying beaches and good music.
The Paradise Music & Arts is set to hit Cap Cana on December 20 and 21, see the full lineup below.
Madeon (Dj Set)
Years & Years
@ Electric Paradise Stage Hosted By Rumors
Birds Of Mind
David Squallice Dubfire